HEINEKEN X F1 - THE LAST ROUND

Heineken came to us with a simple ask, what the best way to bid Zandvoort farewell after 6 incredible years of racing and thank the worlds most incredible fans, the orange army?

Because saying goodbye is never easy, we wanted to make sure we did it the right way. So instead of building a car for one, we built a bar for all.

Months of sketches, assessing rights, navigating regulations and planning finally lead to race weekend. The Last Round Bar rolled out of Tarzanbocht and through Zandvoort's banked corners, with cold Heineken®️ 0.0s in hand. This round was for them, this time they got to be on the track themselves.