ESCAPE KITCHEN - ALBERT HEIJN

Escape Kitchen is the world's only escape room where you escape using your cooking skills. It’s designed to inspire millennials to cook with fresh ingredients, turning a step-by-step recipe into a thrilling experience. Every detail of this culinary escape room is infused with quintessential elements from Albert Heijn. We captured real people's experiences in Escape Kitchen and turned that into a fast paced reality cooking show.

The 5-part series was served on YouTube and enjoyed a View Thru Rate of 70%. That’s a staggering number considering the average View Thru Rate of millennials on YouTube is 30%. Escape Kitchen proves that cooking – even under intense pressure – is more satisfying than ordering in.

Art Director: Benjamin de Villiers
Copywriter: Andrew Maaldrink
Director: Willem Jansen
Production: Holy Fools
Editors: Thijs Busquet, Jorien Voogt, Pim van der Pas, Stanley Kolk, Rens van Wassem