BECEL. THE START OF SOMETHING GOOD

While the entire world is obsessed with various bizarre health trends, heart health is often overlooked and has a bit of an image problem. We've felt it's a great move to view ourselves as the simplest choice among all the other health and wellness brands/trends. Because, hey, we're a spread naturally rich in Omega-3 that's good for your heart. So, from ice baths to sensory deprivation tanks and, LED light face masks and even crystal therapy, we remind people that something as simple as eating Becel for breakfast can be the 'Start of Something Good.'

Creative Director: Joris Philippart
Associate Creative Directors: Benjamin de Villiers, Douglas Fridlund
Creative execution: Alfie Suiter, Carlotta Real
Director: Freddie Powell